It can be difficult for small businesses to advertise their products and services as they have a very small budget. The good news is that digital marketing has made things easier for these small and medium-sized businesses.
It is now possible to run a good advertising campaign even if you have a limited budget. Here are the best types of digital advertising that will help you to grow your business.
Pay-per-click advertising
You see these ads on the top of your search results or beside them when using different search engines like Google and Bing. If your budget is low, you can skip advertising on popular search engines and go for platforms like BitVertiser which are less popular.
Email campaigns
Sending email newsletter to prospective customers is a good option. You can have a simple signup form on your website and the customers will receive newsletters by email which will inform them about your latest products, and more.
Social media advertising
You will find most of your prospective customers on different social media networks. You can reach them easily with a good social media advertising campaign by placing paid ads, sponsored stories or promoted posts to grab customers’ attention.
Video ads
Video ads are now very popular. If you can create a short compelling video about your products or services, then it will be able to reach a lot of target customers quickly.
Affiliate marketing
It is a type of marketing where you promote a company’s product or service and earn a commission from the sales. There are bloggers out there who have thousands of followers and if they advertise your product or service, the message will be received by a wide group of audiences. These advertising options will help you to promote your product or service in a cost-effective way. You will be able to reach lots of prospective customers within a short time.