Digital advertising is growing in popularity nowadays. Lower budgets and reaching more people within a short time are some of the reasons why this type of advertising is popular.
Due to innovations in technology, digital advertising trends are constantly changing. As a marketing professional, you should be aware of the latest digital advertising trends so that you can stay up to date with the market. Here are the top digital advertising trends you should know about.
Video ads
People now prefer watching content rather than reading. It has been found that about 80% of browsers watch videos frequently. You can include videos in your ads to get better results.
You can produce pay-per-click (PPC) advertising or social media ads using video. Make sure that the ad includes the right message so that you get more leads.
Google AdMob
Google AdMob is a detailed analytics interface that provides insights into the consumer behaviour which you may not have considered.
For example, you can know about the consumer’s in-app purchase, learn what product the person has bought, quantities, and how much he or she has spent. These insights will help you know about consumer behaviour so that you can target your product or service accordingly.
Voice search
Voice search is increasingly becoming popular. Companies should come up with keywords and target them so that prospective clients can speak about what they want instead of typing their queries.
For example, instead of typing ‘best cinemas in Netherlands’, the consumer can say ‘where are the best cinemas in the Netherlands?’ Voice search option can make your company stand out from others.
Chatbots
Chatbots can help you engage with audiences. Chatbots can collect data from peoples’ social media pages and suggest different products or services. Chatbots will help companies to get more customers.
Personalization
Companies have to provide personalized offers to their prospective clients. They need to use automation to find out about their behaviour and interests so that they can offer a personalized product or service. Personalization can increase company revenue. Digital marketing trends will always change and develop. You should always stay updated with the latest trends so that you can include them in your digital advertising strategies. This will help you get ahead of the competition and earn more revenue.